Every artist faces struggles :(

However, there are several strategies that can help artists gain visibility and build a stronger presence both locally and beyond. Here are some of those strategies

Balancing work and creating art can be quite challenging.

I currently work as a Customer Service Representative at Ticketmaster, often logging in on weekends, which can take its toll. Thankfully, I've developed a system that helps me manage both.

Some helpful strategies include:

• Setting timers to track the time it takes to complete a single piece.

• Taking breaks, even while working on art, to stay refreshed.

• Working in layers, which allows for more flexibility and focus.

The art industry in Toronto and Ontario is indeed a highly competitive and dynamic space, with artists constantly seeking ways to stand out and showcase their work. However, there are several strategies that can help artists gain visibility

• Art Exhibitions and Group Exhibitions — Participating in both solo and group exhibitions is a great way to get noticed. Group exhibitions, in particular, offer the benefit of being part of a collective showcase, often attracting a larger audience and providing networking opportunities with other artists, curators, and potential buyers.

• Local Festivals and Pop-Ups — are fantastic opportunities to present your work to a broader audience. These events often attract art lovers, collectors, and even tourists, looking for unique works to experience and purchase. Toronto and Ontario host a variety of arts festivals, including the Toronto Outdoor Art Exhibition, Nuit Blanche, and other community-driven events, which offer platforms for emerging and established artists alike.

• Leveraging Social Media and Online Presence — In today's digital age, social media has proven to be one of the most powerful tools for artists to gain visibility. Platforms like Instagram, Facebook, TikTok, and YouTube provide artists with direct access to a global audience. Engaging regularly with posts that showcase your artwork, behind-the-scenes processes, and insights into your creative journey helps build a more personal connection with your audience. Additionally, paid ad campaigns on platforms like Instagram and Facebook can be a cost-effective way to reach a targeted audience based on location, interests, and demographics.

Transitioning to new medium can be terrifying because it feels like you’re starting all over again

But, exploring new mediums like graphic design, digital art and illustration, textile and sculpting can expand your artistic skill set and creative vision leading to a more diverse portfolio.

• Using tools like Photoshop and Procreate, can help with creating digital compositions that become easy to reproduce

• Illustration is a versatile medium that can be done traditionally with ink or watercolor, or digitally using softwares like Adobe Illustrator, Vector

• Textile art offers a tactile experience that is different from traditional — Working with fabrics, fibers, and threads can be an interesting style to creating everything from functional pieces like clothing to decorative works like quilts and wall hangings.

• Sculpting, whether with clay, wood, metal, or even modern materials like resin, allows artists to work in three dimensions which can be compelling medium that engages viewers in a more immersive way opening up possibilities for an interactive art installation.

For me, this is a personal strategy, and I consider it one of the most important.

While it may take years to truly develop your artistic style, understanding and defining it early on can be the foundation of your work.

Your style influences the direction of your art, guiding the materials you choose to use.

By truly knowing what kind of art you want to create, you’ll be able to pinpoint the materials that best suit your vision.

It doesn’t happen overnight, but taking the time to explore and refine your style will ultimately save you money on unnecessary materials.

Instead of buying a range of supplies that don’t fit your artistic needs and throwing them out months/years later in rage, you can focus on investing in the tools that align with your vision, making your process more efficient and cost-effective.

1. Digital Art & Graphic Design

• Adobe Creative Cloud
  Offers a suite of tools like Photoshop, Illustrator, and InDesign for graphic design and digital art.
  Website: Adobe

• Procreate
  A powerful, user-friendly digital drawing app for iPad, great for illustrators and digital artists.
  Website: Procreate

• Skillshare
  Offers a range of courses on digital art, graphic design, and illustration techniques.
  Website: Skillshare

• Canva
  A beginner-friendly tool for graphic design, great for creating marketing materials and social media posts.
  Website: Canva

2. Illustration

• Drawabox
  A free resource for learning the fundamentals of drawing, from basic techniques to advanced skills.
  Website: Drawabox

• Inktober
  A challenge for illustrators to create daily ink drawings during October, promoting creativity and skill development.
  Website: Inktober

• The Illustration Academy
  A resource for learning advanced illustration techniques from professionals in the industry.
  Website: The Illustration Academy

3. Textiles

• Spoonflower
  A marketplace for custom fabric, wallpaper, and home decor, where you can design and sell your own textile designs.
  Website: Spoonflower

• Creativebug
  Offers video tutorials on a wide variety of textile crafts, from knitting and quilting to embroidery and weaving.
  Website: Creativebug

• The Textile Arts Center
  An educational platform providing workshops and resources on weaving, dyeing, and other textile arts.
  Website: Textile Arts Center

4. Sculpting

• Blender
  A free and open-source 3D modeling software that can be used for sculpting, animation, and rendering.
  Website: Blender

• 3DTotal
  Offers tutorials and resources for learning 3D modeling, sculpting, and digital art techniques.
  Website: 3DTotal

• The Sculpture Network
  A community platform for sculptors to share their work, discover new artists, and find events.
  Website: Sculpture Network

5. Building Your Online Presence

• Instagram
  A key platform for artists to showcase their work, engage with followers, and build a personal brand.
  Website: Instagram

• Etsy
  A marketplace for selling artwork, prints, and handmade goods, providing an easy way for artists to reach buyers.
  Website: Etsy

• Behance
  A platform for creative professionals to showcase and discover work in fields like graphic design, illustration, and digital art.
  Website: Behance

• Dribbble
  A community of designers sharing screenshots of their work, perfect for showcasing graphic design, illustration, and web design.
  Website: Dribbble